ABOUT US
“UMAJIRUSHI” was established in 1896 and has a long history of manufacturing and selling premium blackboards, whiteboards, chalk, and other stationery products in Japan.
For about 130 years, we have been engaging with customers in Japan and overseas based on our core values of “Sincerity, Effort, and Intellect.”
This commitment has earned the trust of our customers.
Recently, we have expanded into international markets with a “flexible responce” focusing on providing unique, high-quality products and services.
Other branches:
Tokyo office, Osaka office
head office with a comfortable living environment（2024）
Our purpose
Our purpose is to meet customer expectations and create opportunities for people to come together, share ideas, and exchange thoughts through our products.
We strive to build a Win-Win relationship, providing prompt responses and tailored product proposals by managing everything from quotations to shipping and after-sales support.
While valuing tradition and expertise, we continuously learn, embrace new challenges, and innovate to better serve our customers in every situation.
Umajirushi, founded in 1896 by Sugitaro Kato, has been committed to school education by providing school chalk
in Nagoya City, Aichi, Japan
The second president, Yonosuke Kato, who took over in 1933,
expanded the export area and developed international sales.
Since then, chalk, slate, and chalkboards have been exported throughout East Asia and Southeast Asia. As exports grew,
Umajirushi products spread worldwide.
Since 1991, the third president, Senichi Kato (since 1971),
established a new management structure and modernized the operational system.
He increased the sales of blackboards for schools and also began manufacturing whiteboards. Furthermore, he developed the Haser scoring system, which allows users to draw on whiteboards in a way that can never be erased. His revolutionary innovation created a new style in the whiteboard industry in Japan.
The fourth president, Yasutoshi Kato, since 2002, relocated and newly established the Komaki factory to meet customer demand. He also renovated the headquarters to improve the working environment.
In addition, he donated one of the large chalk-making machines to children in the Republic of Congo, helping many children write at school and providing new job opportunities.
In 2004, Umajirushi was certified as an Aichi Brand company.
In 2012, it received the JIS (Japanese Industrial Standard) S6007 Black Board Certification.
In 2019, the company transitioned from JIS to the National Blackboard Industry Federation standards.
Our overseas business
We have been exported our products to East Asia, Southeast Asia, Middle East.
Especially we have been long term relationship with our Hong Kong general agent partner more than 10 years.
We also discuss how to install the products at the quotation phase.
It is not only providing products but also hearing after feed back to improve your business and solve the issue together.
We will make full use of our “sincerity, effort, and intellect” to resolve our customers’ problems throughout R&D, all the company members will work as one team.
Our Strength
Details of our proposal (future flow)
